I believe in connecting with audiences on their turf, in the language that they speak — so that you can make a difference in the lives of your customers.

Services

  • Brand Strategy

    I understand the enormous task of building a smart and thoughtful brand voice. I’ll help you translate marketing analytics into actionable creative ideas that work cross-platform, while delivering on one cohesive and impactful strategy.

    There is nothing worse than a campaign that doesn’t make it clear what you want people to do.

  • Creative Production

    As an accomplished director across both broadcast and social media, I’ve learned to develop quality stolytelling for all mediums, video production that doesn’t inflate costs, and deliver content beyond expectations.

    Most brands are chasing cultural trends and relevancy. I understand how to balance that FOMO with compelling content that helps them stand apart.

    Creative Production

  • Social Media & A.I.

    Whichever social platform your audience currently uses, I can help you develop a content strategy that gives them exactly what they want to see. I support brands with follower growth, engagement, and conversion. As A.I. driven content becomes more accessible and audiences soften to its value, I help educate brands on how to navigate and embrace the unknown.

Case Studies

  • Checkers and Rally's

    5,000,000+ NEW VIEWS

    Known for their Famous Seasoned French Fries, I helped strategize and fully execute the launch of their “52 FryDay’s” campaign where every Friday throughout the year we’d surprise audiences with highly engaging FRY related content. As an offbeat brand, this activation led to a series of really creative and compelling videos that won over new audiences on TikTok and IG Reels.

    Subsequently, we’ve launched their first-ever commercial music video series “Flavor Beats” and quickly elevated their TikTok channel’s ranking, follower count, and customer engagement by tapping into the platform’s user-generated creative structure.

    Over the past five years we’ve attracted over 5 million new eyeballs and in 2023 Checkers and Rally’s saw record sales.

  • The People's Choice Awards

    5 BILLION IMPRESSIONS

    In 2018 E! Entertainment had recently acquired the awards from CBS and the task was to not only differentiate their voice and elevate the PCA’s social stature, but build a strategic framework for a smooth internal and external process.

    The official re-launch of the PCA’s was a huge success. Within the first 24 hours the PCA website had over 5 million votes; celebrity nominees were retweeting our content and we amassed over 1 billion social impressions and 600K people used our hashtag.

    By the conclusion of the event, the PCA’s had amassed over 5 billion impressions and was the most watched telecast that evening.

  • Life Of Kylie

    322 NEW FOLLOWERS

    While working at my previous agency, I led creative and production for Kylie Jenner’s first and only TV show to-date.

    My team supported NBC Universal with the social strategy and conceptual development across all social media platforms (Facebook, Instagram, Snapchat, Twitter), and produced short and long-form daily content.

    Along with that, I worked directly with Kylie to produce original content including this tongue-in-cheek PSA video, which was featured in AdWeek and was widely shared on Facebook and YouTube.

    Life of Kylie saw 13 million new impressions on Twitter, 322K organic new IG followers, and a 97% completion rate on Snapchat.